PALMARES

 
About Me 

My learning and skills have largely been driven by curiosity or need.  With the former, a natural inclination to discover why something is the way it is, or with the latter, needing to accomplish a goal or task on my own because outsourcing would take too long or cost too much.     

I'm very socratic and the antithesis of dogmatic. I live in the grey. I fall into the devil's advocate role easily. If you can appreciate someone that likes questioning why you are doing something or is always thinking about contingencies I'll help grow your confidence and make you more resolute in what you are doing.

Above of all, I love people. How they think, what they desire, what motivates them. I love being a catalyst for others' success. Give me the opportunity to walk a mile in your shoes and see the world through your eyes and I'll change how you think about the world for the better. 

Skill / Activities 

Feature Prioritization

Team Building

Culture Building

Customer Empathy

Mentorship

Bias for Action

Organizational Alignment 

Conflict Resolution

"Agile" appreciator 

Customer Support

Devil's Advocate

Financial Modeling 

Revenue Forecasting

Pitch Decks

Fund Raising 

Consensus Driver

Socratic Inception

Conceptual Expansion

Work​
experience​
Founder, Foras Maps
2019

Early stage venture with the goal of changing the way athletes search for events and the way event registration is done. Growth and user acquisition plans designed to require only minimal early stage capital investment.

Identified lack of innovation in complementary markets, developed business plan, recruited industry partners

Designed product requirements in order to minimize early capital investment

Researched market size and performed revenue analysis to validate value proposition

Utilized off the shelf technologies to quickly validate proof of concept

Tech: Web Scrapers, Javascript, APIs, AirTable

Technical Co-Founder, Get Outside
​2017 - 2019

Founded on the principle of encouraging folks to go outdoors more often we provided a curated outdoor clothing box-subscription service focused on changing the technical gear buying experience.

Led collaboration to drive product vision and go-to-market strategy. Defined technical requirements and communicated designs to cross-functional team

Used growth benchmarks to drive roadmap features, reducing manual dependencies

Built a User Profile tool that reduced fulfillment time by ~33%

Achieved a 15% increase in User Profile completion through A/B testing

Conducted customer interviews that drove the formatting of A/B tests

Developed pricing structure for single orders and subscriptions based on profit and loss analysis

Brokered relationships with Seed and Venture Capital firms for fundraising   

Owner, MVA Consulting 
​2007 - present

Provided consultation services to sporting goods companies for product development and go-to-market strategy

Built a systematic approach to delivering customized training plans based on a structured assessment of key weaknesses and founded on research-based best practices

Planned and executed five week-long training camps throughout the U.S. resulting in improved communication, deepening of trust, strengthening of the coach/athlete relationship, and greater understanding of process

Guided athletes to qualifying for the Ironman World Championship in Kona Hawai'i 34 times.

Placed 3 athletes on the podium (top-5) in Kona and two more in the top 10. Four Ironman Overall Amatuer victories, five Ironman Age Group titles, eighteen 70.3/Half-Ironman Age Group wins.  

Event Manager, Without Limits Race Productions
​2010 - 2017

Managed teams of 20-40 volunteers for triathlon events in addition to 5-10 staff members for race day operations

Drafted, consulted, & implemented new course designs and logistics

Co-executed race day operations for 300-900 person multisport events

For more Experiences see LinkedIn

Languages / Tech

Ruby/Rails

Javascript/JQuery

HTML/CSS

APIs (building & consuming)

Heroku & AWS Deployment

Adobe Illustrator

Can hack Py/Django PHP/Laravel

Education
The University of Texas at Austin

​2001 - 2004

B.B.A. Finance, 3.59 GPA

 

Portfolio Management​

Fair pricing of securities and derivatives

President of University Triathlon Team 

Turing School of Software and Design 

​2016-2017

 

7 month intensive back end development program.
Ruby, Rails, JavaScript, JQuery, HTML, CSS, SQL